Podcasting: Internet Radio On Demand...
by Jim Edwards
If you haven't heard the term "podcast" yet, you will.
It's about to blow the world of online audio through the roof
as every Tom, Dick and Shirley can now operate a high powered
Internet Radio station providing on-demand audio (and shortly,
video) with nothing more than a microphone, simple software,
and a little imagination.
Just like cable TV in the 1980's gave smaller networks and individuals
a voice on television, podcasting gives individuals a voice
(literally) through online audio.
Podcasting is actually the audio form of "blogging,"
where individuals share their thoughts in writing over time
on a dynamic webpage known as a "blog."
With blogging, subscribers and other blog publishers subscribe
to and cross promote each other's content by linking to and
writing about each other.
With podcasting, the author shares his or her thoughts in audio
form (MP3) and subscribers download and listen to the audio
either on their computers, burn the files to CD, or transfer
the files to one of the increasingly popular portable MP3 players.
In fact, the term "podcasting" draws its name from
the iPod, created by Apple Computers.
Initially you might think the only people podcasting are geeks
and computer nerds, but that's not the case.
If you imagine "talk radio" meets "free cable
access" then you have and idea of what pocasting is now
and how it could evolve in the future.
Right now, any idiot (like me) with a microphone and something
to say can create an online radio show.
This type of access to media that reaches a world-wide market
enables smaller, niche publishers to develop a world-wide following
that just isn't monetarily feasible in traditional mass-media.
That means talk shows like "Chihuahua Breeding" or
"Motorcycle Fashion Weekly" that could never hope
to afford air time in a local market, can now develop an audience
on the Internet.
Log on to PodCastAlley.com to peruse a wide range of available
shows on everything from dog training to wine selection and
tasting tips (one of the most popular).
Despite all this potential power, podcasting remains in an infancy
stage right now.
But, the Internet has always proven in the past that a powerful
but simple technology will always find a way to make itself
All it needs to explode is a few people to lead the way and
show exactly how to use the technology to entertain and educate
I also think two worlds will evolve for podcasting program publishers,
just like cable vs. network television.
Some content will remain free (network TV), while some subscribers
will gladly pay for more specific "niche" or pay-per-view
content (cable TV).
As the quality of the programming increases along with more
widespread acceptance of the tools necessary to consume the
content (MP3 players and portable video players), podcasting
will grow to stand beside other mainstream media.
It won't happen overnight, and it won't penetrate every market,
but as members of the "global village" seek to find
and feel a connection with like-minded individuals, regardless
of their physical location, podcasting provides a cheap, powerful,
and innovative solution for that basic human need.
About the Author
Jim Edwards is a syndicated newspaper columnist and the co-author
of an amazing new ebook that will teach you how to use fr^e
articles to quickly drive thousands of targeted visitors to
your website, affiliate links, or blogs... http://www.the-easy-way.com/traffic.html